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 Rates and charges are easy and difficult at the same time. I'll be as clear as
possible. If you can tell me in detail exactly what you want I can tell you
exactly what it will cost.
Be sure to check and compare, you'll find my rates very reasonable considering my
experience, skills, and quality of work. I know my fees are neither the highest
nor the lowest. My claim is that I offer the best value for your dollars.
Here's the easy part:
 | Charges include both fees and hourly rates.
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| Base rate is $50 per hour. |
| Some work may be fee based, like logos.
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| Retainer rates are available and decrease by $2.50 per hour for each hour retained per
week on an annual basis, stopping at $35 per hour. |
| Commissions vary according to vendors and adhere to industry standards.
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| Websites may be charged hourly or by fee, your choice. However, you will get more for
less by the hour. For instance, the going rate for adding a graphic to a website is $25. I
can put 10 graphics on a site in an hour, you save $200. |
| I offer the best printing rates going, domestic or foreign. Print is an area
in which a novice
can pay way too much and actually get less. Do not try this at home by yourself!
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Here's the hard part:
| I'm often asked how much is a website. The answer can come only after many questions. It
is like asking how much is a house. How big, where, what quality, etc.
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| The same applies to brochures, illustrations, photography, and other areas.
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| Websites for instance have disparate areas of responsibility; design, production,
maintenance, positioning, linking, promoting, and changing. How many of these areas do you
want and/or need? |
In general it is not just how much you pay but what do you get for what you pay
= value. There are some areas you do not want to pay too little and end up with a poor
product, tires, brakes, medicine, and advertising. Bad promotional materials will harm
your business. You would do better to do nothing.
Be sure your materials will look good and be appropriate. Ask for references, samples,
and evidence such as awards.
Cheers, Mark Kashino
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